future of online marketing

We all are trying to stay on top of our online marketing game but for the most part typical business owner are just throwing ideas at the wall to see what sticks.  This can definitely work however it is nice to gain some insight on what avenues to take in the future.  We found an article written by a contributor at Forbes, Jayson DeMers that goes over his predictions for the future of online marketing over the next 15 years.