Everyone in the social media sphere was surprised by Microsoft acquisition of LinkedIn for a whopping $26.2 billion. This is a strategic move for Microsoft.
It highlights the chess play that is occurring in the social media landscape. The 5 top social network being: Facebook, Youtube, Twitter, LinkedIn and Pinterest.

Although those social networks can differ in demography (they do however overlap), use and functionality, they do have this common quality: to allow immediate access to more than millions of members.

The value of the acquisition ($26.2 billion) is a key indicator to how important social media is, to not only communities but to businesses and the key role it is gaining in the Future of Online Marketing.