twitter adgroup

The website AdWeek has an article about the new Twitter tools called “Ad Groups” following Twitter, it is ” [..] part of a new campaign structure to make it easier for you to organize, optimize, and manage your campaigns.” the goal of Twitter (as mention on their website) is to” [..] help you control the amount they (NDLR: the Ad Groups) spend on each audience, decide their flighting schedule, and measure their performance more easily.”